It all started when Adolf ‘Adi’ Dassler released his first running shoe creation in 1920. It featured the short distance spikes previously invented by a British company called J.W. Foster and Sons. The shoes were revolutionary and became an immediate hit that in 1927 Adi Dassler released another shoe model named DRP. The shoe model was designed exclusively for the Olympic Games in Amsterdam.
By this time Adi Dassler, together with his brother had founded the company named Dassler Brothers Shoe Factory. Immediately three years later, the adidas running shoes made its first major Olympic success with German athlete Arthur Jonah. That was 1930. When war broke in 1946, adidas was forced to shift its production to a multipurpose shoe to be used for the army.
adidas went back to sports in 1950 to release the first low-cut, soft, light weight running shoe exclusively designed for the German World Championship team. Adi Dassler also introduced adidas* as the official company name. When Wilma Rudolph ‘Black Gazelle’ won the 1960 Olympic Games in Rome with a pair of adidas running shoe, Adidas was already a major player in sports equipment and apparel.
From the first pair of shoe Adi Dassler molded in his backyard to the current line of adidas running shoes used by athletes worldwide, it seems adidas couldn’t stop making shoes that win. Adi Dassler’s heritage had survived him to help athletes over the years in pushing the limits of their performance.
Check on the adidas running shoes selection below and see the true mark of a winner.
adidas® adiSTAR® Cushion Price: $109.99
* Extended forefoot adiPRENE® + for an incredibly resilient toe-off
* Generous adiPRENE® insert in the heel absorbs shock
* GeoFit® collar provides anatomical comfort
* TORSION® provides flexible, adaptable midfoot support
* Lightweight blown rubber outsole
Feet Type: Best for runners with a medium to large build and medium to high arches
Author’s Notes: Invaluable for lane runners. The cushion can work wonders even in the hardest pavement.
adidas® SuperNova Cushion ‘05 Price: $84.99 * Newly designed upper is more open and virtually seam-free for ultimate comfort *
New, softer midsole cushions run after run
Feet Type: Best for runners with a medium build and medium to high arches.
Author’s Note: Even if this model is released a way back, it is still by far the best sold adidas shoe. So many find this shoe satisfying so it’s the safest choice you can afford. The latest release SuperNova Cushion ’06 is not as stable as this one.
—– adidas is spelled with a small ‘a’. And the name is taken from Adi-Dassler, founder of adidas.